You will be amazed to see that around 70 percent of the sites found on the internet are merely content websites. They do not sell any merchandise neither offer solutions. You will wonder just how and why they run a site (or blog in more appropriate terms). The answer is that they earn more income than the actual product and services sites with affiliate hyperlinks and ads. It is effortless to begin a blog using material management systems like WordPress. But the problem starts when you understand the bounce rate is relatively high and time on site is very low.
5 Methods to Reduce Bounce Rate Your Website
The bounce rate is that the number of traffic leaving a site after a single screening page is expressed in percentage. When a person visits one page and leaves your website, then the bounce rate is 100%. This is a frequent issue for all websites purely relying on articles. Yes, search engines will appreciate your quality content, and you can get a high ranking in search results. But you ought to have a clear strategy to keep the consumers on your website. In this article, let’s explain 5 ways to reduce the bounce rate of your website.
1. Call to Action
Use an attractive call to action inside your posts. This will help users to browse into the popular articles and read more content. One of the excellent examples of a call to action is to insert your popular downloadable item’s connection. Users will click on the telephone to action button, browse to the product page, and download the information following enrollment.
This will dramatically lower the bounce rate and enhance the time on site. Based on the caliber, users will render a decent review, comment, and make the product more popular.
2. Embed Videos
Create little educational videos and embed them from the article. For example, when you write about WordPress, it is good to add a movie describing in detail. If you can’t produce your personal videos, then focus on embedding quality movies from relevant websites.
3. Offer Website Search
Following that, it all depends on how you retain the users on your website. Make sure to supply a search box in a prominent place on your website. This will help users acquire the needed content within your website without going to search engines for every moment.
This can be a free alternative, along with the opportunity to make money with your articles from AdSense.
4. Use Related Articles
Very similar to call to action buttons, related posts enhance the clicks by providing all relevant articles on your site. Whenever your website grows in size, it will be a real challenge to give all related articles within the report. So you need a dedicated related post section, most probably at the end of every item.
There are lots of free and paid services offered for this purpose. This will tastefully offer you related posts and allow you to make money.
Most importantly, using third party solutions will reduce the database questions and enhance the page loading rate.
5. Creating Community
When you’ve got a long-term vision of conducting a site, it is essential to begin building a community. This can be done in two ways. One is enabling consumers to comment on your article and start gathering the audience slowly. The second is to Begin a dedicated forum and construct a bulletin board for talks
Both options are complicated at the start. But within the period, the neighborhood will begin growing slowly and improve the bounce speed and time on site.
How to Measure Bounce Rate?
The solution is simple and free. Google Analytics is a great way to measure unique parameters of the traffic to your website. Create a free account and install a bit of code on your website to find the tracking data in your Analytics account. There are different reports to measure bounce speed and session time for each day.
You can also create goals to assess the performance of your call to action buttons, page views, etc.. If Google Analytics is extremely hard for you, use simple tools such as Alexa to inspect the bounce speed. But you can not generate reports and assess the historic performance at no cost.